Obeo, the largest provider of full-service residential real estate online marketing products in North America, today announced a partnership with real estate Web site Zillow. Zillow's newly launched free Listings Feed program allows brokerages and Web vendors across the country to automatically bulk feed their for-sale listings to Zillow.com, which reaches 4 million people each month.
Through Listings Feed, Zillow will also offer a virtual Sold Sign program in the coming months. Virtual Sign Sold allows a broker's branding and contact information to become permanently embedded in a sold home's Zillow page.
"An enhanced Obeo listing that offers a high-quality virtual tour and interactive tools such as SpaceDesigner, a drag-and-drop furniture layout planner; and StyleDesigner, a virtual home-remodeling tool, help our customers better market properties," said Glade Jones, Obeo's president and CEO. "Combine those features with the expanded reach Zillow's Listings Feed program provides and you've got an Obeo customer positioned to greatly improve their numbers - in any market."
Having that dynamic visual content and interactive research tools is critically important but only one component, according to Brent Gray, Obeo's chief operating officer. "An agent has to have the means to deliver that content to buyers," he said. "Establishing a relationship with a forward-looking industry giant like Zillow will help us give our customers the competitive edge they seek."
"At Obeo, our mission has always been to bring the best online marketing solutions to real estate professionals across North America, and to align ourselves with others doing the same thing," Jones said. "We are elated Zillow.com has joined our elite group of marketing partners that includes Google Base, Trulia, Realtor.com, Yahoo! Real Estate and Homes.com."